VÍDEO EN INGLÉS: Hugo nos ilustra la importancia de una buena comunicación cliente-intérprete a través de un trabajo de interpretación telefónica. Hugo explains to us the importance of ensuring good client-customer communication, using the example of telephone interpreting.
Video Rating: 5 / 5
JUST GOOD BUSINESS The Strategic Guide to Aligning Corporate Responsibility and Brand by Kellie McElhaney Buy Book at Berrett-Koehler Publishers – tinyurl.com Visit Author at UC Berkeley Website – www.haas.berkeley.edu Every major company has a corporate strategy based on business objectives and competencies of the firm. Most large companies have at least fragmented CSR initiatives, programs, and focus points, and most have dedicated corporate communications teams and focused branding and marketing campaigns. And all companies have employees, who serve, consciously or not, as brand ambassadors. What’s missing—and what McElhaney offers–is an integrated strategy for connecting the dots between CSR efforts, branding and communication to customers and employees, and the company’s core business goals. Kellie McElhaney is the John C. Whitehead Faculty Fellow of Corporate Responsibility at the Haas School of Business, University of California, Berkeley. McElhaney teaches multiple courses on Strategic Corporate Social Responsibility in all of the Haas School’s degree programs.
Video Rating: 4 / 5
